China-based logistics technology group Cainiao has been appointed as the global strategic warehouse automation partner of US consumer goods giant Procter & Gamble, expanding a decade-long relationship across multiple regions including North America, Europe and Asia.

According to Parcel and Postal Technology International, the Guangzhou automation project has already been delivered and put into operation, while the Canada automation project is now entering the on-site construction phase. The two companies have also reached a preliminary agreement on warehouse supply chain operations cooperation across Europe and North America.

Huang Zhong, vice president of Cainiao and general manager of its strategy department, said: "Over the past decade, P&G has been more than a customer, it has been a partner that helped us broaden our global perspective and deepen our understanding of cross-border operations. That experience has enabled us to move faster and more confidently as we expand internationally. We look forward to building on this partnership and creating more value together."

The appointment positions Cainiao as a central partner in P&G's efforts to modernise and automate its global warehousing infrastructure at scale. The rollout across multiple regions simultaneously reflects the ambition of the programme, with North America and Europe representing two of the most strategically significant markets for P&G's supply chain operations.

The partnership reflects a broader industry shift among major consumer goods manufacturers towards automated warehouse infrastructure as a means of improving fulfilment speed, accuracy and operational efficiency across increasingly complex global supply chains. For Cainiao, the P&G mandate reinforces its credentials as an international warehouse automation provider capable of delivering large-scale projects across diverse regulatory and operational environments.

The preliminary agreement on European and North American warehouse supply chain cooperation signals further expansion of the relationship beyond the current automation projects, with both companies indicating appetite for deeper integration across additional operational areas in the coming phases of the partnership.