Primeline ramps up UK presence with strategic Avon Freight acquisition

Primeline Group has taken a major step in its UK growth strategy with the acquisition of Avon Freight, a Birmingham-based logistics firm with strong profitability and a robust client base in FMCG, retail, and industrial sectors. The seven-figure deal marks Primeline’s first move into mainland Britain, reinforcing its cross-border capabilities and positioning it to better serve key markets amid ongoing supply chain uncertainty.

The acquisition not only adds scale but strengthens operational resilience as businesses brace for rising labour and energy costs and looming tariff pressures. With over 1,200 staff and a vast delivery network across Ireland, the group is focused on proactive scenario planning to ensure agility across UK-EU supply chains.

Read the full article to see how logistics consolidation is reshaping sustainable supply chain strategies.