China-based online fashion retailer SHEIN is opening a new 16,000 square foot e-commerce logistics facility at Greenogue Business Park in Rathcoole, south county Dublin, creating up to 30 warehouse and office roles at full capacity as the company scales its regional fulfilment network across Ireland and Europe.

According to RTÉ, the facility was previously managed by a third-party logistics provider and has now transitioned to SHEIN's direct management, marking a significant shift in how the company controls its Irish operations. SHEIN established its EMEA headquarters in Dublin in May 2023, and the new logistics facility is described as a further strengthening of its European expansion strategy.

Robin Kiely, Corporate Communications Director at SHEIN, said: "We are proud to expand our operations in Ireland with the opening of this new logistics facility in Dublin. Ireland plays an important role in our wider European growth strategy and this investment strengthens our ability to provide improved, more efficient services for customers across the country."

Kiely added that the new facility also creates additional warehouse and office roles locally while supporting the company's long-term commitment to investing in infrastructure, technology and operational capability across Ireland and Europe.

The Dublin opening forms part of a considerably broader European logistics expansion for SHEIN. The company opened its primary European distribution hub in Wroclaw, Poland last winter, bringing total employment at that facility to 5,000. A logistics warehouse in the UK Midlands also opened last month, creating 450 new jobs and bringing SHEIN's total UK logistics workforce to 1,000 employees.

The Rathcoole facility represents a continued shift by major e-commerce operators towards direct logistics management, reducing dependence on third-party providers as fulfilment volumes across Irish and European markets continue to climb. For the Irish logistics sector, the move signals growing appetite among international retailers to embed deeper operational infrastructure in the country rather than relying on outsourced regional solutions.

Find out more about SHEIN's Dublin logistics expansion and European fulfilment strategy in the full article.