Amorepacific eyes faster US shift to outpace trade shocks

South Korea’s Amorepacific is fast-tracking its pivot to US manufacturing as tariff tensions and supply chain risks threaten its Asia-centric operations. With Trump’s escalating levies on Chinese imports creating major headwinds, the cosmetics giant is weighing a speedier investment in US logistics and production facilities.

For transport and logistics leaders, this signals a growing wave of nearshoring strategies as brands respond to geopolitical risk, rising demand for speed-to-market, and surging North American growth. Amorepacific’s shift also highlights the expanding role of agile, diversified supply chains in capturing new market segments—especially as consumer trends are increasingly driven by social media and cultural influence.

Read the full article for insights into how global brands are reshaping supply chain strategies.